Multimedia Pen Pals: The Bronx Zoo Project

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Still Image from "YOU", a PSA
4th Grade PSA on Global Warming
Class 4-302 at PS 124 produced a Public Service Announcement (PSA) on the effects of global warming and what we can do about them. After researching this topic as part of a social studies unit, class discussions determined that a class PSA could be effective by creating feelings of guilt in adults over their participation in things that could have devastating effects on the students' future.

Spot On

In some schools, students in 2006 are learning about how to critically analyze news and advertising using artifacts and examples from the early 1990s. Sometimes this works--- but often it diminishes one of the major strengths of media literacy: its perceived relevance in bridging the gap between the classroom and the culture. But this problem is challenging to address, because it's hard for teachers to continually adapt their curricula to match the changing media environment. Few have the training, knowledge, resources, time or tools to do this.

— Renee Hobbs, co-creator of My Pop Studio

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